Kevin Culley, joined Absolutely Ridiculous, LLC as COO, in January of 2023. A seasoned innovation and business development leader, Kevin spent the first 23 years of his career at Under Armour, where he was one of the first ten employees, starting in September of 1999. While at Under Armour, he rose through the ranks, touching nearly every area of business, gaining incredible experience and expertise. He cut his teeth in the formative days of the company, introducing the products to baseball players and teams, which led to deals with Major League Baseball, USA Baseball, collegiate baseball teams and many of the most influential players during the 2000's.
Kevin planted the Under Armour flag in many countries and helped lead the brand's growth outside of North America, thankless work at the time but work that paid significant dividends as the brand is now global. Partners were brought on only after authenticating the products with the best athletes in each different location, and as part of these efforts he helped open the company's European headquarters in Amsterdam in 2006. Additionally, Kevin stood up and expanded the company's licensing division and grew categories and revenue at record levels. The last several years of his tenure at Under Armour were in the Innovation space, where he took on hard to solve projects to bring new products to life, managed innovative partnerships and completed his tenure managing retail experiences designed to eliminate friction or inspire the Under Armour customer.
Prior to joining Under Armour, Kevin enjoyed a brief stint with the NFL's Baltimore Ravens working in the team's Operations Department. He holds a Bachelor's Degree in Communications from McDaniel College (formerly Western Maryland College), where he was a pitcher on the baseball team and has been on the Board of Directors for Cleveland based laundry solutions provider Renegade Brands since 2015.