who is ✘?
the artist behind the movement
imagined by x
Imagined by X is an anonymous American artist and former athlete redefining the intersection of sport and art.
He does not create equipment.
He creates artifacts.
Since 2020, X has transformed ordinary sporting goods into cultural pieces, objects that carry story, symbolism, and emotional weight. What began as a single experiment became a movement that reshaped how athletes express themselves on the field.
X remains faceless by design. The work speaks.
the athlete before the artist
Before the art, there was the game.
X grew up in a deeply competitive sports family. His father was a professional baseball player. His childhood was spent in dugouts and backyard reps, learning that excellence is earned and that confidence changes everything.
Injuries ended his athletic career earlier than planned.
But the obsession never left.
What he couldn’t express through performance, he began expressing through art.
the moment everything changed
In 2020, baseball felt quiet. Safe. Predictable.
Gloves were solely functional. Gear was uniform. Individuality was muted.
X imagined something different, not just visually loud, but something with depth and purpose. Something that made players feel something the moment they put it on. Something that was as fun to use as it was functional.
The first piece was called the Ice Cream Glove.
To X, this was fun.
Major glove brands rejected the idea.
One told him it was “absolutely ridiculous.”
So he built it himself.
It stemmed from his childhood when he would play catch with his dad, and whenever the ball was caught at the tip of his glove his dad called it a "coner" or a "snow cone catch."
X's childhood mind saw a white ball on a brown glove and thought it felt more like an ice cream cone with the ball being a scoop of vanilla at the top, the laces being the sprinkles, and the brown glove folded perfectly like a waffle cone of an ice cream cone.
For over two years, X obsessed over every detail. Perfecting the size and coloring of the sprinkles. The depth of the waffle cone embossing in the leather. The shades of the leather colors. Every stitch, every piece of material, every color, every perfectly wavy drippy cut, obsessed over until he could not improve it any further.
After over two years of development, it sold out in seconds in the midst of Covid lockdowns in July of 2020.
And in that moment, a 100 year old industry shifted, and ice cream in baseball catapulted an era of self-expression unlike anything sports had ever seen before.
art, not product
X approaches each piece as a narrative object.
He studies the athlete.
He studies the theme.
He studies the cultural moment.
Then he builds a symbol.
His Rare Editions are not meant for mass production. They are museum-level functional art pieces designed to live in stadiums, galleries, and cultural memory.
Every stitch has intent.
Every material choice has meaning.
Every piece is authored.
Performance matters as every piece is engineered for the worlds best athletes... But story matters just as much.
the philosophy
X believes confidence is the ultimate competitive edge.
When an athlete feels free to be themselves, fully, unapologetically, they play differently.
Looser.
Bolder.
More alive.
The goal was never fame.
It was impact.
To remind athletes that what makes them different is not something to hide, it’s their advantage.
where it’s going
Imagined by X is not building a brand.
He is building a cultural house of imagination.
Rare Editions will continue to push boundaries in the House of X at Absolutely Ridiculous, across baseball, football, golf, and beyond.
The studio will grow.
The mythology will deepen.
The artifacts will continue to challenge the status-quo.
And the mission remains simple:
Restore fun to sport.
Drive constant innovation in design and performance.
Create pieces athletes are proud to wear, and proud to become.
Be original. Be different. Be you.